January 07, 2012
Rachel Jubel
FACEBOOK- PROBLEM OVER LIKE BUTTON FEATURES
The famous social networking site Facebook is facing legal problems because of the "Like" button feature. In Facebook there is an option called "Likes" for marking our likes and dislike to any products or our interests.But this is the commercialization of the people's personal views.According to the Californian Law this is illegal.The company has been warned it could be sued by anyone from celebrities to ordinary citizens, Daily Mail reported Monday.
A judge in San Jose has thrown out the company's bid to dismiss the first case against Facebook.where users allege they have been "economically injured" by the site's use of the "Like" button for advertising.Facebook first introduced "promotions" in January this year,where users opt to "Like" products, often in conjunction with prizes or even bonuses in online games - with Zuckerberg insisting that "a trusted referral is the Holy Grail of advertising."
However, US District Judge Lucy Koh has insisted that users should be entitled to some gain from commercial endorsements
that stem if someone chooses to "like" a certain product or interest on the site, according to the Mail.
Whilst the case against the popular site has yet to be heard, Koh added that such a claim "present novel issues of state law for which there is no binding authority."
The company have only just settled a previous complaint by the US Federal Trade Commission over privacy issues, after it was alleged that they made promises to keep consumers information on Facebook private, only to later allowing the data to be shared and made public.
Posted in: FACEBOOK
