December 30, 2011
Rachel Jubel
FLASH MOB - DANCE WITH A PURPOSE
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| FLASH MOB-NEW TREND IN INDIA |
According to the dictionary, a flash mob is "a large group of people mobilized by social media to meet in a public place for the purpose of doing an unusual or entertaining activity of short duration."
Join in a flash Mob and Dance with a purpose is a new concept in India.Flash mob is the latest publicity trend in India that event management companies, social activists, TV channels and movie production houses are using to create a buzz among masses.
In India it first started at Mumbai's Chhatrapati Shivaji Terminus with 200 people dancing to Bollywood Hit "Rang de Basanti" last month.After that the trend has caught on and travelled to various cities like Pune, Chennai, Bangalore,Hyderabad and Kochi and now in Delhi. Flash mobs are a new way to reach out to the masses.
"We organised the flash mob with the sole purpose of opening minds around. We wanted to set a trend - a trend which screams of being bold enough to try new things! People need to loosen up a bit. Go crazy every once in a while. That's what we had in mind when we organised Flash Mob Delhi," Ayush Gupta of Cabbageheads, an event management firm which organised the flash mobs in New Delhi.
The team of Zee TV's flagship reality show "Dance India Dance" had also organised "Dancemobs" to promote the third season of the show.
A flash mob of over 50 people began dancing at the Rajouri Garden market in West Delhi. From college-goers, shopkeepers and residents, lots of people joined in the flash mob and danced to popular Songs.
"As per our research, 'Dance India Dance' connects with audiences across ages and is driven by the youth target audience. Also, it's that time of the year when a lot of people are out shopping or partying. Hence it becomes easier for us to reach out to more number of people at one go," Akash Chawla, Zee Marketing Head-National Channels.
"The highest recall value of a thing is when it happens by surprise. Besides this, tapping the new media in a big way, the Dancemob videos will be uploaded on various social networking sites as well, which will help us to further increase our audience base," added Chawla.
The orginisors of Flas Mob are using online social networking platforms like Facebook and Twitter to organise such surprise dance activities.The flash mobs are getting a lot of hits on YouTube also
In Mumbai, Tamil acter Dhanush led a flash mob and danced to his Tamil-English hit "Kolaveri di" to promote the film "3",In Delhi a group planned a flash mob against sexual harassment and female foeticide, and danced to "Sadda haq".In Kochi some enthusiasts danced to spread the message of peace.
Posted in: FLASH MOB IN INDIA
